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Study: London 2012 preparations 'on track'
New research from Deloitte has revealed that more than half of UK businesses in the travel, hospitality and leisure sector are "on track" with preparations for the 2012 Games.
According to the latest Games Readiness study, 55 per cent of firms are progressing with their preparations, although 37 per cent admitted they were currently behind schedule. The amount of businesses that believe they are on target with their preparation with less than a year to go compares with 32 per cent in 2010.
Staff availability is still one of the main challenges facing the sector, with nearly half (49 per cent) highlighting concerns over personnel shortages during the Games. Graham Pickett, head of travel, hospitality and tourism at Deloitte, said: "London 2012 represents a significant and very timely opportunity for most UK travel, hospitality and leisure operators.
"London 2012 is an immovable deadline and businesses in this sector must recognise that they now need to act quickly to make the most of the opportunity." Deborah Griffin, travel sector lead at Deloitte, added: "Innovative thinking will be needed by many businesses in the sector to ensure they capture demand that may be different to that which they would normally expect."
Details: www.deloitte.com
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