London's popular celebrity haunt, the Halcyon Hotel, has joined a global trading network to trade unused hotel rooms for good and services such as food and drink and computers.

The stylish hotel in Holland Park, once described as London's best kept secret, by the LA Times, has joined more than 10,000 other businesses on Tradaq's network. By selling unused hotel rooms to the network, the Halcyon Hotel will receive Tradaq trading pounds which can be used to buy products and services from the Tradaq network.

Will Oakley, resident manger for the Halcyon Hotel said the scheme is an opportunity to increase sales while offsetting costs: We saw asset trading as a ground-breaking business instrument, ideally suited to the hotel trade with its tendency to have unfilled rooms. Now we can redecorate our entire lobby without spending a penny of real cash.