Ever wished there was an easier way to ensure your members get the 'fab ab' results they want? Ever been frustrated at how hard it is to get them to shed weight and tighten those muscles around their waists? It's a problem that a new product – Better Belly – will solve.

During normal exercise, you'll find that muscles around the stomach area remain cold, meaning that there is less blood flow in the area. While training with Better Belly - which provides infrared deep heat to the stomach area - the blood flow will increase as the body attempts to regulate its temperature with all its might. As a result, the amount of blood flow in the stomach region increases and the rate of fat burning will intensify enormously.

The method is simple - all you need to do is make your members wear Better Belly during their regular CV exercise for four weeks. The recommendation is three times a week for 30 to 40 minutes using the cross trainer, bike or running machine. The intensity of the heat provided can be adjusted to members' levels of fitness. They will be measured before the first session and then again after four weeks to confirm the positive results.

During tests, Better Belly has produced great results for people who are already active (people who exercise three times a week) – so imagine what the results are for people who are inactive. Offering the guaranteed results of Better Belly is a great way to attract people to your club that would not normally join. For existing members, it's a fantastic way of generating secondary spend.

Interested? Want to give it a go? Come and visit us at Leisure Industry Week - stand H680 - or visit our website www.betterbelly.co.uk