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US operators walk off with lion's share of IAAPA awards
The International Association of Amusement Parks and Attractions (IAAPA) has announced the winners of its annual marketing awards.
The Brass Ring Awards honour visitor attraction operators in eight different categories – including best brochures, media kits, tv commercials, websites and print advertisements.
Each category is divided into nine separate operator classes (five different sections of theme parks decided by size, waterparks, family entertainment centres, visitor attractions and industry suppliers), giving a total of 72 winners.
US operators walked off with exactly half of all the awards given on the day.
This year's winners for best brochures included TusenFryd ASA in Vinterbro, Norway (theme parks with attendance between 250,000-500,000); Sentosa Leisure Group, Singapore (theme parks with an annual attendance of over 1.5million) and Splish Splash in Riverhead, US (waterparks).
Multiple winners included La Ciudad de los Ninos in Mexico City, Mexico (family entertainment centres), which walked away with three awards – best brochure, best outdoor advertisement and best print advertisement.
Nearly all best website awards were given to Northern American operators, with the only exception being the waterpark category, with Waterworld Waterpark in Ayia Napa, Cyprus coming out on top.
For the full list of winners, visit www.iaapa.org
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