A new strap-line - More Trees, More Good - has been adopted by the Woodland Trust as part of a "fundamental shift in approach" to its work across the UK.

The organisation has relaunched its brand following the completion of a major internal strategic review, with the new look designed to reflect its long term vision to increasing the amount of native woodland. As part of its vision, the Woodland Trust aims to plant 20 million native trees across the country a year; a significant increase on the current 6 million trees planted every 12 months.

A series of projects will be unveiled under the More Trees, More Good brand, including a team of advisers to offer guidance on planting trees and accessing government funding as part of large-scale schemes. The Woodland Trust also plans to share some of the costs and provide expertise for smaller projects and ensure that free or reduced-price tree packs are made available to community groups and schools.

Woodland Trust chair Clive Anderson said: "We realise 20 million trees is a huge task but an increase in tree-planting rates is essential, and we can't do it alone. "Research gathered over recent years has highlighted the countless essential benefits to people, wildlife and the environment that come from planting trees and creating new woodland habitats."