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World peace through Tourism
The International Institute for Peace Through Tourism (IIPT) will be holding a summit in Geneva, Switzerland next month to discuss how tourism can help encourage peace and reduce poverty around the world.
In partnership with the World Travel and Tourism Council (WTTC), delegates will include business leaders in travel, tourism, culture, heritage, parks and environmental bodies as well as government and non-governmental organisations.
The keynote speech will be made by Richard North, CEO of Six Continents Hotels. 'The conference will tackle challenging issues such as how we can encourage small to medium enterprises in the least developed countries, develop community and sustainable tourism, rebuild tourism in countries emerging from conflict and address how youth travel, education, culture, sports and the media can all foster peace and international understanding,' he said.
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