Xercise4Less is continuing its quest for dominance in the West Midlands, with plans to launch what will be its third new club in the region this year.

Scheduled to open in December, the new Shrewsbury site will be the sixth Xercise4Less gym in the West Midlands overall, bringing the low cost chain’s total investment across the region to £6m.

The new 32,730sq ft (3,040sq m) site will offer a range of Matrix Fitness equipment for cardio, free weights, combat and a ladies only area, plus a large fitness studio that will feature more than 40 free classes per week.

“We are very excited to be able to open a brand new fitness facility for the people of Shrewsbury and continue our expansion across the West Midlands,” said Jon Wright, Xercise4Less CEO.

“This is will be our sixth opening in the region in just two years and will enable us to offer an even greater number of people the opportunity to partake in affordable fitness.”

The Shrewsbury site will be the 32nd Xercise4Less club to open. The chain says it still aims to launch up to 30 more clubs by the end of 2015, as it bids to make good on its target of 100 sites by the end of 2016.