Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their fitness goals.

The gamification suite allows studios to set milestones and share their achievements with friends. Personal goals can be automatically tracked in-app; clients are incentivised to set targets for class attendance and are celebrated when they achieve this.

Studios can set challenges to motivate members, build community, encourage new class bookings and allow consumers to track their progress and climb the leaderboard.

“Every successful studio recognises the power of shared experiences. Challenges are an effective way to bring your community together while working towards your personal goals,” says Shannon Tracey, VP of sales and marketing for Xplor Mariana Tek at Xplor Technologies. “For the consumer, it's incredibly motivating and allows them to up their workout frequency and build new routines. For studios, it's a way to build brand sentiment and really solidify the power of community.

“We're always seeking new ways to bring consumers closer to our studios and help them motivate their community outside the studio. With more fun, memorable, and motivational experiences, we're making it easier for studios to turn drop-in users into regular members.”

Xplor Mariana Tek is currently used by fitness and wellness studios in the UK, US and Canada, with plans to expand into Europe and Australasia.

1Rebel was one of the UK’s first boutiques to switch to the software, CEO, James Balfour is interviewed in the upcoming issue of HCM.

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