US boutique franchisor, Xponential Fitness has completed the divestiture of another brand – this time it’s Lindora the metabolic health business.

When Lindora was acquired – at the end of 2023 – the company had 11 brands, now it is down to five. Lindora’s new owner is Next Health Management Group and the terms of the transaction have not been disclosed.

Xponential’s latest strategy is to focus on core brands. In its Q1 results it was announced that there would be a sharpened focus on Club Pilates, Pure Barre, Yoga Six and StretchLab. Nothing was mentioned about plans for its strength-based and functional training programme, BFT.

The largest Pilates franchise in the world, Club Pilates is the jewel in the crown and both Pure Barre and Yoga Six are the largest in their sectors in the US, so all three of those brands look certain to be retained.

Speaking to HCM for an upcoming issue, Club Pilates president, Tianna Strateman, said master franchise agreements are in place in many new territories, both overseas and the US, where the model is proving successful even in areas of lower footfall.

“There's definitely room for more in the US, we are now seeing studios be successful in increasingly rural and low population areas,” she said. “Around the world there is tons of white space and we are partnering with some really great master franchisees. We have 150 doors outside of the US already, and close to 50 in Europe.”

The latest divesture follows the recent sale of boxing brand, Rumble, and indoor cycling business CycleBar to Extraordinary Brands, prior to that Row House and Stride were offloaded.

Strateman told HCM that new CEO, Mike Nuzzo, is very hands on and is deep diving through each of the businesses. He says: “The Lindora divestiture allows Xponential to focus the company’s time and capital on our core fitness modalities with the greatest impact to our profitability. We are confident that for Lindora franchisees, the transaction represents a compelling opportunity to become a part of one of the leading health optimisation organisations in the world.”

Find out more about Extraordinary Brands’ plans for Rumble and Cycle Bar in this month’s issue of HCM, where we speak to COO, Katy Richardson.

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