Scottish operator Pure Spa & Beauty makes London debut

Pure spa & Beauty has opened its first spa outside of Scotland – part of a £2m (€2.3m, US$2.7m) London hotel refurbishment.

The company’s eighth outlet is located at the Apex City of London Hotel and will be managed independently, creating 20 new management and therapist positions to deliver beauty and spa treatments.

It features five purpose-built treatment rooms, a nail and pedicure bar, a relaxation lounge and sauna.

The spa is Pure’s second in partnership with Apex Hotels, following a location at Apex Waterloo Place Hotel in Edinburgh, which opened in 2015. The new opening takes the Pure staff headcount to 150.

Brian Tapson, general manager at Apex City of London Hotel, said: “Edinburgh and London are both very competitive markets with strong corporate client bases, and we chose to partner with PURE Spa & Beauty due to its expertise in providing essential spa and beauty treatments for busy travellers and locals who want to take just a little bit of time to relax and treat themselves.”

Pure Spa & Beauty founder and CEO Becky Woodhouse.said: “Pure’s urban day spas all offer effective, exceptional quality treatments, whilst also being in convenient city-centre locations, with long opening hours, a simple booking process and fair pricing, so that treatments can slot easily into workday or weekend schedules.

“It’s a model that has been extremely successful as we have built our business in Scotland. We are thrilled to be bringing our first Pure spa to London in partnership with the Apex Hotel Group to offer guests and the local area some Pure health and happiness in the city.”