Elevate
Elevate
Elevate
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive rates of pay
South Oxhey Leisure Centre, Watford
Harrow School
£13.71 per hour
Harrow, London
Exeter City Council
£40,221 - £42,403pa + pension + benefits
Exeter
The Pickaquoy Centre
£30,000pa + local Govt pension + attractive benefits package
Orkney, Scotland
Mount Batten Group
c£65,000pa + pension + benefits
mount batten centre, plymouth

énergie Fitness wins franchising award

Job opportunities
University of Warwick
£29,605 - £32,982pa + pension + benefits
location: Coventry, West Midlands, United Kingdom
Harrow School
£13.71 per hour
location: Harrow, London, United Kingdom
Exeter City Council
£40,221 - £42,403pa + pension + benefits
location: Exeter, United Kingdom
more jobs
The fact our efforts have been recognised is a really excellent endorsement of our efforts

énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness & Innovation category.

énergie beat off competition from a shortlist consisting of O2, The Christmas Decorators and Oscar Pet Foods to take the award, with Andy Brattesani, UK head of franchising at HSBC, saying the fitness operator had earned the accolade by "showing innovation in brand strategy and implementing this thoughtfully throughout the network".

Pip Wilkins, CEO of the British Franchise Association, added: "All the finalists have shown excellence in innovation. But the judges were truly impressed with énergie Fitness' rehaul of its identity to adapt to society."

The rehaul of parts of the company’s portfolio ‒ from Fit4Less to énergie Fitness ‒ also saw the introduction of The Yard, an in-club boutique fitness concept, and the Take the Stage programme, which aimed to train gym owners to deliver a world-class service to every gym member on a daily basis.

In 2017, while the rebrand was underway, Health Club Management spoke to key members of the énergie Fitness management team, gaining an insight into the process of change at a major fitness operator.

Finance director Robin Cundell said the rebrand was centred on communicating that énergie is a place where everybody is welcome. "We're focused on creating a functional space where you can get together with other people and do a sport or exercise, where your skill doesn't matter," he said.

Peter Croney, head of franchise recruitment, revealed that the company was receiving around 300 enquiries per month from prospective franchisees ‒ a number that needed to be whittled down significantly even before face-to-face meetings could take place.

"It's very important that franchisees understand exactly what it takes to be successful. Franchising stacks the cards in their favour, but we still have to make it clear that running a franchise is much more than paying a fee, sitting back and waiting for the money to roll in."

And that's where the Take the Stage programme comes in, with Ian Rushbury, head of training, fitness and innovation, saying: "My team is delivering four-hour in-club training sessions on our culture, service promise and member interaction. By the time the rebrand is finished, all clubs will be delivering the customer experience in a more unified way."

Sign up for FREE ezines & magazines
énergie Fitness has tasted success at the bfa HSBC Franchise Awards, winning the Brand Awareness & Innovation category.
HAF
imagesX/THUMB342370_859830_610974.jpg

More News

1 - 15 of 67,891
26 Apr 2024
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it has just acquired from RSG Group in a 47-club deal. ... More
26 Apr 2024
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s ... More
25 Apr 2024
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property ... More
25 Apr 2024
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are ... More
24 Apr 2024
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous ... More
24 Apr 2024
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity, according to new research. Researchers found ... More
24 Apr 2024
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House. Based in New York’s verdant Hudson ... More
23 Apr 2024
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection. ... More
23 Apr 2024
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-end brand in the US and Europe. Cosmopolitan ... More
23 Apr 2024
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to ... More
23 Apr 2024
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East. Bathed in natural ... More
22 Apr 2024
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences ... More
22 Apr 2024
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & ... More
21 Apr 2024
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and leisure centres, as part of ongoing sustainability efforts. Across the ... More
21 Apr 2024
Community Leisure UK is helping the drive to Net Zero with the launch of a bespoke carbon literacy course. Offered in partnership with the Workers' ... More
1 - 15 of 67,891
Elevate
Elevate