British Sauna Society news

A series of studies about the mental and physical benefits of sauna bathing has found evidence that the emotional synchrony and rituals such as aufguss ... More

Social wellness company &Soul has unveiled a new wellness and cultural hub called Shoreditch &Soul in Shoreditch, London. &Soul is an urban hospitality operator focused ... More

The British Sauna Society will collaborate with Dr Martha Newson of London's University of Greenwich during the UK Aufguss Championships to research the impact sauna ... More

The final countdown is now on for the launch of the UK's first public floating sauna, set to make a splash on 23 November at ... More

A new Nordic-inspired contrast bathing experience is set to open in Liverpool in Q3, offering residents, visitors and commuters a serene escape in the heart ... More

The International Sauna Association's (ISA) Sauna Aid initiative is asking for donations to establish a sauna complex in Ukraine to provide a sanctuary for Ukrainians ... More

During 25-26 April, the UK's first-ever national Aufguss Championship contest took place at luxury UK hotel and destination spa Rudding Park in Harrogate, North Yorkshire. ... More

Aufguss, the communal sauna ritual from Europe, is becoming increasingly popular across the global spa and wellness industry. In 2023, the UK's first-ever national Aufguss ... More

Sauna Aid is a new multi-country initiative, sponsored by the International Sauna Association (ISA), providing movable sauna facilities and supportive volunteers to displaced Ukrainians fleeing ... More