immersive storytelling news

Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year. The ride is billed as the UK's tallest, fastest ... More

Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort. ... More

Luxury jewellery and design house Tiffany & Co. has reopened its flagship store on 57th Street and Fifth Avenue in New York City, following a ... More

Falcon’s Beyond has revealed further details for a theme park it is developing in Punta Cana, the Dominican Republic. US-based Falcon's Beyond is an entertainment ... More

Construction work is set to be completed later this year (2022) on the world's largest multi-species aquarium at SeaWorld Abu Dhabi. Slated for a 2023 ... More

Attractions Management understands the launch of Hasbro's Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening ... More

The Themed Entertainment Association (TEA) has revealed the winners of its 2020 Thea Awards. Winners this year – the 27th edition of the awards – ... More

Immersive experiences based on Wallace & Gromit and Peaky Blinders are to be developed with UK Government funding, as part of the UK's modern Industrial ... More

An immersive experience for museums which takes people on a 20-minute virtual reality tour of the universe, and is narrated by the late Professor Stephen ... More

The upcoming season of the Emmy-winning science-fiction series Black Mirror, due for release in December, will have an episode that allows users to choose their ... More

Experience design firm BRC has taken the concept of a theme park attraction and placed it inside a museum setting at the new Museum of ... More

An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them ... More

Holovis has debuted a new virtual reality ride at this year’s Asian Attractions Expo (AAE), combining interactive VR with a robotic arm to create a ... More

Mixed-reality firm Holovis is teaming with ride manufacturer S&S - Sansei Technologies to develop the world-first Immersive Elevator MediaCoaster – a new form of attraction ... More

Universal has finally confirmed plans for Skull Island: Reign of Kong, the long-rumoured return of King Kong to a Universal theme park. In August 2014, ... More

The largest indoor waterpark on the US’s east coast has opened in Pennsylvania as part of a US$163m (€145.3m, £107.3m) ski resort and spa development. ... More

Comcast – the parent company of Universal – has confirmed that King Kong will be returning to Universal Orlando as a new visitor attraction. In ... More

AM2 understands rumoured plans for a King Kong attraction at Universal Orlando’s Islands of Adventure are indeed true, with an attraction likely to coincide with ... More