tie-up news

Everlast Gyms has struck up a partnership with Nike Strength which will involve creating zones with the sustainable Nike Grind range and co-producing programmes and ... More

London yoga studio operator, MoreYoga, teamed up with The Lonely Girls Club last month to offer a Winter Wind Down Workshop. The gentle session involved ... More

Jessica Hawkins, Aston Martin Aramco’s head of Formula One Academy and driver ambassador, has become a brand ambassador for skincare company Elemis. Hawkins’ new role ... More

Palace Merano, the Italian medi-spa has launched a new Sport Recovery Lab which focuses on physical recovery while also revealing a tie-up with French football ... More

Zadún, a Ritz-Carlton Reserve, a five-star resort and spa in Puerto Los Cabos, Mexico, has announced a partnership with Sensei – the luxury wellbeing company ... More

HealthKey has announced a new partnership with Endurance Zone, which will give its members free or discounted access to more than 200 health services. Endurance ... More

The Aston Martin Aramco Formula One Team has announced Elemis as its first official skincare partner, marking the beginning of a multi-year collaboration between the ... More

Recognising the growing importance of wellness to travellers, Hilton has partnered with Calm – a leading global app for sleep, meditation and relaxation – to ... More

A new retreat focused on helping people lead longer, happier lives is launching on the Japanese island of Okinawa. As one of the world's five ... More

Will Orr, CEO of The Gym Group, has revealed the company’s full-year results for 2023, along with an early trading update for 2024 and a ... More

Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round ... More

Physiotherapy patients are being offered treatment in leisure centres thanks to a tie-up between London hospital, Guy’s and St Thomas’s and local operators, with the ... More

TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push. The social media giant has also ... More

UK-based retailer, John Lewis, is launching a service which will enable customers to be proactive about managing their health, while also getting advice about exercise ... More

Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake and Björk, has announced a ... More

Luxury hotel and spa operator Auberge Resorts Collection has named Vivianne Garcia-Tunon as its first-ever global vice president of wellbeing. Garcia-Tunon has worked in health-focused ... More

Royal Scotsman, A Belmond Train, Scotland has announced a long-term partnership with Dior Beauty to create a new Dior spa carriage. In homage to Christian ... More

The first W3Fit – the newly-launched networking event led by David Zarb Jenkins – saw 170 buyers and suppliers meeting from across Europe and the Middle ... More

Xponential Fitness has entered a five-year licensing agreement with Princess Cruises that gives guests access to its boutique fitness classes and workout channel, XPlus. The ... More

Myzone is exploring Web3 and metaverse possibilities through a partnership with digital fitness company OliveX. The tie-up will provide a platform for fitness enthusiasts to ... More

Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness scene. The 45- or 60-minute sessions will run across four ... More

Belmond Hotels has partnered with Dior for an exclusive new wellness experience in the gardens of its luxury hotel in Portofino, named Splendido, A Belmond ... More

In the latest issue of Spa Business, Kerzner’s new global wellness director Zoe Wall gives the lowdown on the resort developer and operator’s long term ... More

The world’s first stand-alone Peppa Pig Theme Park has opened at the Legoland Florida Resort in Florida, US. The attraction is part of Merlin Entertainments' ... More

Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park, set to open at its Legoland Florida Resort in the ... More