Public Relations Representative job with Legoland in California, USA | Leisure Opportunities
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Careers with Legoland
Careers with Legoland
Public Relations Representative
California, USA
California, USA
United States
Competitive rate of pay
Full time
18 Nov 2018
19 Oct 2018
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Position Summary:
Develop and maintain proactive, positive relationships with media in key markets; write and produce print, broadcast and digital stories and manage projects as assigned; serve as spokesperson and liaison in community and assigned key markets. Facilitate on-going internal communications for LLC and LEGO Group.

Scope and Responsibilities:
1.Pitch the media on LLC and events happening within the park. Research, create story ideas and write press releases, advisories, VNR copy and captions as assigned. Develop new and exciting angles on the park while maximizing exposure in all departments. Maintain positive and productive relationships will all members of the working news media both in the core and outer markets. Develop and maintain media relationships within the digital media channel. Manage and maintain media press box inquiries through LLC online media page.

2. Represent LEGOLAND at meetings, trade shows, FAM tours, media blitzes and assigned events to generate news coverage and awareness on the park. Maintain active memberships and participation in PR and media related organizations. Interface with all local CVBs to keep informed of park news and generate co-op PR efforts. Act as spokesperson as assigned.

3. Project management and marketing information resource. Schedule and conduct project meetings, facilitate assignments, establish activity budgets and report project status. Develop and maintain media coverage reports for projects. Prepare weekly written project status reports and action taken for Manager.

4. Serve as back-up spokesperson for crisis situations as a key point of contact with the media, community and business entities in the event of incidents within the park, or incidents which involve the park or the LEGO group. Maintain crisis action plan and emergency toolbox.

5. As assigned, serve as contact for broadcast efforts including radio interviews, TV coverage, VNRs, satellite uplinks, microwave feeds and AV resources in-park. Develop and maintain video and photo library and archive on on-going basis.

6. Active member of the LEGOLAND Marketing team. Monitor and benchmark the competition, develop relationships with counterparts at other Southern California parks.

7. Research, create story ideas and write press releases, advisories, calendar listings and captions as assigned. Develop new and exciting angles on the Resort while maximizing exposure in all departments.

Background and Experience:
Requires four to six years of progressive experience in public and media relations, preferably in the tourism, entertainment or attractions industry.
Requires experience working with digital media publishers and preferably having established contacts within the media channel.
Requires a track record of success in planning and coordinating special events, media relations, and public and community relations.
Requires ability to build and maintain strong public and media contacts.
Experience as a spokesperson and as a point of contact is required.
Experience serving in a proactive role in creating and implementing media event ideas and strategies is necessary.
Strong project management skills are required. Ability to develop and execute detailed plans, programs and schedules required.
Requires effective utilization and coordination of internal and external and resources.
Requires professional writing skills, demonstrated skill in making speeches and presentations, and outstanding organizational, verbal and interpersonal communication skills.
Ability to be a contributing, proactive, positive and supportive member of the LEGOLAND PR team.
Computer proficiency with ability to use Microsoft Office Products (Word, Excel and PowerPoint), desktop publishing software, and familiarity with Internet research is required.
Requires the ability to build positive relationships and linkages within LEGOLAND and with the community, charitable organizations, government groups, and the media to increase goodwill and achieve key department objectives for LEGOLAND California.

A bachelor’s degree in journalism, communication arts, advertising, business, marketing, or closely related field (or equivalent education and experience) is required.

Other Requirements:
Must be willing to work flexible hours, including evenings and weekends to support park operations.
Preferred skills include fluency in Spanish both in written and spoken form.
Must have a valid driver’s license, safe driving record and be willing to utilize own vehicle for business purposes.
Must have or be able to get a valid passport. Requires travel domestically and internationally.
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