Wales' natural environment and the friendliness of its people are among the most appealing features of visiting the country, according to the 2011 Wales Visitor Survey.

Visit Wales carried out the research between April and September last year and includes day and overnight visitors from the UK, as well as overseas residents travelling to the country.

The study provides satisfaction ratings in a number of aspects, with the natural environment scoring 9.33 out of 10 among UK overnight visitors and 9.22 for overseas visitors.

Meanwhile, the friendliness of Welsh people scored 9.32 for overseas visitors and 9.17 for UK overnight visitors. Overall satisfaction was also high across all three of the groups.

Welsh business minister Edwina Hart said: "Having just launched our new marketing campaign it's good to see that the holiday product we have to offer here in Wales lives up to the promise."

Details: www.wales.gov.uk