3d Leisure continues mid-market roll out and sets sights on Greece

Leisure facility management group 3d leisure has continued the roll-out of its in-house brand, which it launched earlier this year to target clients who want a ready-made branding solution for their sites.

A leisure centre in Chandlers Ford, Eastleigh, has become the third property to be operated under the fledgling 3d Health & fitness brand, joining sites in Corby and Weymouth in the portfolio.

According to 3d Leisure’s operations director Paul Ramsay, the brand has been designed to offer a mid-market solution focused around small group personal training within an affordable membership price.

He added that the group is looking to have 20 sites operating under the brand by the end of next year.

“We carefully selected three very different sites for our initial launch to make sure that the concept works in three different markets – education, hotels and stand-alone,” Ramsay said.

“We are already seeing great results and plan to launch in many more existing and new sites over the next 12 months. Once we have a detailed proof of concept then we may well offer a franchise model as we have already had some enquiries on this front.”

The UK-based company is also looking to expand into Europe, with the opening of an office in Greece.

The new office in Greece is headed by country manager Yianni Patsani, who has experience of major development and turnaround projects for spas and health clubs – including leading international hotel chains, health club companies and spas in the Greek and European market.

Located in Athens, the regional office will co-operate closely with the 3d main central support office in Farnham, Hampshire, UK.

Mark Bremner, 3d Leisure chief executive, said: "We are ready to offer our expertise and services to our customers in Greece. We look forward to developing our company in Greece and identifying further opportunities for expansion in other European countries as well.”