Accolades for female fitness

Female entrepreneurs have received public recognition in the United States for their work in the health and fitness industry.

The Wisconsin Women’s Council and governor Jim Doyle gave Kay Yuspeh, owner of the Elite Fitness and Racquet Clubs, the Quarter Century Award for successfully running a businesses for more than 25 years.

Yuspeh managed fitness clubs before opening her own racquetball centre in 1979 in Kenosha, Wisconsin.

She now owns four Elite clubs and attributes her success to a thorough understanding of the markets in which each club operates.

“We have the highest member retention rate in the area. That makes it easier for us. We don’t have to be out there selling as many memberships when our good members stay with us,” she says.

Elsewhere in the US, the CEO and Founder of YogaFit Training Systems, Beth Shaw, beat 400 women to win the Enterprising Woman of the Year Award.

The award, from Enterprising Women magazine, recognises the success of entrepreneurs as well as their efforts in giving back to other women in business.