Accor announces plans to extend wellness offering
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Horsham District Council
£23,541 - £25,991
NRG Gym Limited
Manchester, UK
University of Lincoln
From £23,754 per annum
Walsall Council
£19,698 - £21,748 FTE
Impulse Leisure
£22,920 - £26,539pa (relocation package considered)
Blackshots Leisure Centre, Thurrock, Essex

Accor announces plans to extend wellness offering

Job opportunities
IRO UK£ 2,600 per month tax free
location: East Coast of Saudi Arabia
Monmouthshire County Council
£38,890 - £42,821
location: Abergavenny or Caldicot, Monmouthshire, United Kingdom
Horsham District Council
£23,541 - £25,991
location: Horsham, United Kingdom
more jobs

Global hotel operator, Accor, has published a paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel.

It’s a Wellness World: The Global Shift Shaking Up Our Business gives insights into Accor's strategy for delivering wellness interventions to hotel guests in all areas, including those beyond the walls of hotel spas and gyms.

Emlyn Brown, Accor’s global VP of wellbeing, luxury and premium brands, said: “At Accor, our goal is to have guests experience a sense of wellbeing during their stay and that they leave feeling better than when they arrived; better rested, more nourished and in a happier state of mind.”

“Accor is making wellbeing a company-wide imperative," said Brown, "looking at things such as how much the company invests in wellness, how we integrate 'feeling better' into the entire customer journey so our guests can stick to their healthy habits while they're away from home, and how we provide spaces for them to discover new ones.

"It’s an exciting time as we look to shore up our future business health."

The paper highlights the opportunities the wellness movement provides for hoteliers, and some of the ways Accor brands will deepen their commitments in this area throughout 2020 and beyond.

Examples are given of how Accor’s leading hotel brands are evolving with the wellness movement. For example, Raffles Hotels and Resorts employ Feng Shui and Biophilia techniques to bring peace and balance to its interior spaces, while its menus are designed to enhance sleep, counter jet lag and promote digestive health. Raffles also offers guests sleep rituals with aromatherapy and luxury sleep masks.

“Our hotel brands are embracing the challenge of continuously surprising our guests with new ways to achieve health and wellbeing during their travels, inspiring them to choose our hotels again and again,” said Brown.

“By investing in holistic wellness experiences that help our guests feel good throughout the customer journey, we’re establishing a model for strong revenue growth through return bookings, word-of-mouth referrals, and a positive social media presence, contributing to a steady and sustainable business for years to come."

Anne Dimon, CEO and president of the Wellness Tourism Association said: “The mindset of wellness has evolved beyond spas and workout spaces, challenging the hospitality industry to consider how it integrates other health considerations into its daily operations.”

The paper reveals that 77 per cent of consumers “take steps in their daily lives to stay healthy and active, make informed food choices and manage stress”, while 56 per cent of affluent travellers place a top priority on the statement, “I’m striving to become healthier in the coming year”.

The paper also explores the economic and social factors driving the rise of wellness around the world, such as the ageing population. This is affecting some parts of the industry, as rising healthcare costs – in the US, for example – are driving an increased focus on prevention through lifestyle changes to promote wellbeing into old age.

Accor claims the paper will act as a catalyst to help energise the company’s wellness teams globally, while also informing and enhancing the five key pillars that guide its overall approach to wellbeing – active nutrition, holistic design, bodies in movement, leveraging spa and embracing mindfulness.

"It’s time to reassess the value of wellness," said Brown, "its role within our operations, our group’s image and, most importantly, how we calculate the ROI of our investment in wellness activities."

Sign up for FREE ezines & magazines
Global hotel operator, Accor, has published a paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel.

More News

1 - 15 of 43,437
17 Sep 2021
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has ... More
17 Sep 2021
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport in the UK – becoming the 10th person ... More
16 Sep 2021
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its ... More
16 Sep 2021
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild ... More
15 Sep 2021
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with ... More
14 Sep 2021
Fitness equipment giant Nautilus has acquired VAY, a firm specialising in AI and motion technology. Based in Switzerland, VAY’s proprietary technology enables computers to understand ... More
Les Mills
Les Mills
14 Sep 2021
An award celebrating outstanding individuals in the fitness sector is to be named in honour of Jan Spaticchia, who passed away suddenly earlier this year. ... More
09 Sep 2021
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate through acquisition, after seeing a "remarkable" bounceback in membership levels ... More
09 Sep 2021
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal called Blue Legacy Ventures (JV) with faith-based nonprofit integrated health ... More
08 Sep 2021
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a majority interest in luxury health club operator Third Space, had ... More
08 Sep 2021
3d Leisure has acquired franchised studio operator Yourzone45 from Elms Fitness Group for an undisclosed sum. Elms Fitness is led by industry veterans Andy Kay, ... More
08 Sep 2021
Educational organisation The Power of Touch (TPOT) will host a virtual conference this October designed to educate and empower health and wellness professionals treating clients ... More
FIBO Exhibition
FIBO Exhibition
07 Sep 2021
A new, one-day conference will create a platform for a debate on how the global health and fitness industry can help tackle climate change. Organised ... More
03 Sep 2021
The Gym Group says it intends to exploit "the most favourable property market in its history" and "weakened competition in the sector" to ramp up ... More
02 Sep 2021
New data from the ukactive Research Institute shows that for every 100,000 visits to UK health clubs and leisure centres between April and August 2021, ... More
1 - 15 of 43,437