Active Nation, a national sport and exercise charity, uses The Retention People's Interact+ software system to help improve customer service and retention.

The Retention People (TRP) is the leading provider of customer experience management software and solutions to the leisure industry. TRP believes that business success comes from creating raving fans and delighting customers.

Do you know which of your members are on their last visit, their name and what they look like?

Stuart Martin, group commercial manager at Active Nation, says: "It is very simple - the TRP software provides a set of eyes in the gym environment that enables us to monitor and measure the effectiveness of the conversations that we are having.

"If we know that gaining a commitment from somebody who needs a helping hand is crucial, then we need to be able to measure that and have the visibility."

Are you confident that your staff would interact with members to help them?

Martins adds: "If we don’t have TRP in our business we are blind, and if you are serious about retention then you need a software solution to provide daily visibility on the conversations with customers.

"It’s no good looking back at a report at the end of the month that just tells you how many people have left."

Do you know that this simple strategy can yield up to 18 months additional income per member?

How can TRP help you delight your customers? Read the full Active Nation case study here: www.theretentionpeople.com/case-studies/active-nation Read more about Interact+ here: www.theretentionpeople.com/products/interact