Alan Ellis has left his role as strategic account manager at Matrix Fitness UK to launch a new fitness and wellbeing consultancy: Thirty Six.

The sales professional, who has spent more than 10 years working in the health and fitness industry, said Thirty Six will help clients achieve commercial goals and grow their business through its broad network of specialists. These cover sales, marketing, branding, business development and consultancy, procurement & tendering, supply chain and logistics.

“We’ve created Thirty Six to offer something genuinely new to the industry. In the years I’ve spent working in commercial fitness, I’ve encountered many organisations that face continued challenges around commercialising their offering, increasing revenue streams, ensuring best value across all their purchases and maximising the use of their facilities,” said Ellis.

“The solutions required are often multi-faceted and so our skills and experience in supporting a wide range of complex business projects is where we believe Thirty Six will provide a unique solution to the fitness and wellbeing industry.”

Thirty Six has recently been awarded a management consultancy contract with fitness equipment supplier Service Sport – which works with suppliers such as Life Fitness and Matrix, as well as servicing contracts for the likes of Nuffield Health and the Military of Defence. The deal sees Thirty Six deliver an overview of the company’s current strategy and activation of a number of projects as the business looks to build on its recent growth.