The Brand Xchange Agency, a new Web 3.0 consultancy looking to develop business in the health, fitness and wellness market has been launched by four execs, Andy Hall, CEO; Becca Douglas, CMO; Ben Frichot, chief creative officer; and Xavier Kris, chair.

Hall’s career saw him initially working for fitness operators such as Virgin Active and Fitness First, before moving to head up a drive into the market by tech firm Volution. He then joined Australian tech outfit Olive X when it bought Volution out of liquidation in December 2020. Hall announced his departure from Olive X at the weekend and the launch of Brand Xchange yesterday.

“BrandXchange has been established to provide down-to-earth, to-the-point advice,” said Hall. “We're here to remove the barriers and enable brands, content creators and Web 3.0 projects to work together on a collaborative basis to grow their communities.

“Ultimately, it’s about enabling organisations to understand the commercial opportunities, leverage the metaverse and to do so profitably from day one.”

The four co-founders have already signed two clients – Centred and Metagym.

“Brand Xchange has the roadmap to enable brands and creators to maximise the Web 3.0 opportunity,” said Kris. “By leveraging the metaverse as a marketing tool, organisations are able to grow their community, distribution and revenue. Furthermore, they're able to do so profitably while accurately measuring the return on investment.”