Russian virtual reality company Anvio VR has announced plans for a global expansion, starting in London this February, before rolling out its free-roam VR experience across Europe and North America.

The Moscow-based startup set its sights on establishing multiple worldwide attractions earlier this year, with founder Eldar Iskhakov revealing to Attractions Management confirmed deals for London, Miami and two locations in New York.

The company is deep in discussions with prospective clients to bring the model to locations including Berlin, France, Switzerland, the Middle East and Scandinavia.

With its homebase nearing peak capacity, the company is also expanding domestically, with plans for a second Moscow venue and a further Russian venture in St Petersburg.

Anvio is putting the finishing touches to its second project – an adventure-style game taking players to an expansive fantasy world.

“This was four-and-a-half months of work,” said Iskhakov. “What we’re doing now is looking at the possibility of turning the game into a non-linear experience so players can choose the path they want to take.

“It’s currently got more content than it needs at 40 to 45 minutes, so we’re squeezing that down while increasing replayability. All in all, it should deliver a great user experience.”

Iskhakov and Anvio plan to develop further content for the free-roam system – the only VR system available with full-body tracking including hands and feet.

“We’re looking at something sci-fi themed,” he said. “We want to make a really tight shooter and retroactively add all the improved mechanics to our zombie shooter.

“Our goal is to create diverse content, in order to cover different audiences. The zombie shooter attracts adults and when families come in you can switch to our adventure game on the fly.”

As Anvio’s popularity grows, Iskhakov has his eyes set on further expanding its operation, and to create new content.

“We keep hiring new staff,” he said. “Our team has nearly doubled since we began work on our first game and we plan to keep growing. As a consequence, our games will only increase in quality. It’s a very exciting time for us.”

For more on Anvio VR, check out the Q3 edition of Attractions Management, available here.