London’s Apex Hotel to add Pure Spa as part of £1.5m revamp

Apex City of London Hotel will open a Pure-branded Spa in September, as part of a hotel-wide £1.5m redevelopment.

Working in partnership with wellness operator Pure Spa & Beauty, the spa will house five treatment rooms, an infra-red sauna, manicure and pedicure bars, a spray tan booth, relaxation area and boutique retail area.

The treatment menu will feature Elemis facials and massages as well as manicures, pedicures and waxing.

The London spa is Apex Hotels’ second partnership with Pure Spa & Beauty, following the launch of a Pure spa at the Apex Waterloo Place Hotel in Edinburgh in 2016.

“We’re hoping to emulate the success of the Edinburgh spa here in London,” said Brian Tapson, general manager of Apex City of London. “Our guests and locals will benefit from having access to a relaxing space and some of the best treatments available.”

For Pure Spa & Beauty, the London site is part of an expansion push across the UK.

Becky Woodhouse, Pure Spa & Beauty CEO, said: “We’re looking forward to adding another spa to our existing seven across the UK.”

Independently-owned Apex Hotels is headquartered in Edinburgh and currently operates nine hotels in London, Edinburgh, Glasgow and Dundee, with its tenth hotel due to open in Bath in August 2017.