Swim England and Everyone Active partner to get more people in the pool
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
truGym
Competitive
Nationwide, United Kingdom
Xercise4Less
Competitive
Newcastle-under-Lyme, UK

Swim England and Everyone Active partner to get more people in the pool

Job opportunities
Everyone Active
Competitive hourly rate
location: Sutton-in-Ashfield , United Kingdom
Everyone Active
Unlimited Earning Potential!
location: Langley Leisure Centre, Slough, United Kingdom
Everyone Active
Self Employed
location: Cheam Leisure Centre, United Kingdom
more jobs

A new aquatics partnership between Swim England and leisure operator Everyone Active will look to ‘create a nation of swimmers’.

The three-year partnership will focus on creating a strategic approach to encourage more people to engage in swimming and to tackle physical inactivity.

The collaboration will take place in 12-monthly stages and the partners have now unveiled their year-one ambition – to achieve 10 million swims at Everyone Active pools by the end of 2019.

As part of the #10MillionSwims project, a campaign will be launched to focus on the ‘occasional swimmers’, highlighting the benefits that swimming regularly could bring to them.

Swim England and Everyone Active will also work together to carry out research on swimming behaviours, utilising insight from Everyone Active’s 120 pools and the local communities in which it operates.

They will also work together to identify and challenge the common misconceptions around swimming, which they believe can act as a barrier to participation.

“There is still a reluctance from many people to get into the pool," said Jacqui Tillman, head of swimming at Everyone Active.

"This may be because they aren’t fully aware of the many health and social benefits swimming offers, or perhaps there is a misunderstanding about the skills you need to enjoy the water.

"Through our partnership with Swim England, we are aiming to tackle this and revive the nation’s love of swimming."

Lesley Hill, head of strategic partnerships at Swim England, added: “Over the past few years there has been an increase in the variety of activities available in the pool. However, we are still seeing areas of the country where swimming is not regularly enjoyed.

“We want everyone to think of swimming as a fun, healthy activity to enjoy with friends and family. By working with Everyone Active we will be able to engage directly with local swimmers and encourage people to enjoy the water more regularly.”

Sign up for FREE ezines & magazines
A new aquatics partnership between Swim England and leisure operator Everyone Active will look to ‘create a nation of swimmers’.
SAR,WAT,SWM,SAM
imagesX/THUMB340929_956212_473693.jpg

More News

1 - 15 of 42,723
30 May 2020
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free one hour workout at 5.00pm CET/3.00pm GMT. The event has ... More
29 May 2020
PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 ... More
28 May 2020
A new report has revealed the likely timescales and shape of the UK fitness market's recovery from the COVID-19 lockdown, finding that 88 per cent ... More
28 May 2020
There has been a "surge in appreciation" of exercise during lockdown, with people turning to physical activity to improve their mental health as well as ... More
27 May 2020
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) after a two-month lockdown. Clubs are only allowed to operate ... More
27 May 2020
The historic San Siro football stadium in Milan could be demolished to make way for a brand new stadium, following a decision by Italian heritage ... More
EMD UK
EMD UK
26 May 2020
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory (FRP) to look at options for recapitalising the business. One ... More
26 May 2020
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The 6,600sqm development will include a health club, spa, sports hall, ... More
26 May 2020
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, which can result in improved cognition even in older populations. ... More
25 May 2020
Gympass has launched a new digital platform as a response to the increase in demand for online wellness programming. Called Gympass Wellness, the platform collects ... More
23 May 2020
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had COVID-19. The regime has been designed to strengthen the immune ... More
22 May 2020
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum (EHFF), will go ahead this year alongside the FIBO trade ... More
STA
STA
22 May 2020
The number of people signing up for memberships at Planet Fitness has been at 2019 levels during May, according to CEO Chris Rondeau. Speaking on ... More
21 May 2020
Baroness Martha Lane-Fox, Sir Nicholas Serota and former BBC and ITV chief Lord Grade are among a new post-COVID-19 taskforce, aimed at getting the country’s ... More
21 May 2020
Gyms in England could be open in July if lobbying by the fitness industry comes to fruition. The government had initially indicated that gyms would ... More
1 - 15 of 42,723
Manchester Metropolitan University
Manchester Metropolitan University