Hilton Hotels and Resorts (HHR) has announced that it is to open its flagship eforea: spa at Hilton concept at the Hilton Sedona Resort and Spa in Arizona, US, this autumn.

The project will be the first conversion for the international concept in western US and is to feature 25,000sq ft (2,323sq m) of indoor and outdoor facilities, such as a 25m pool. Treatment rooms; a fitness area; a solarium; and relaxation areas will also be made available as part of the new-look spa, with products supplied by Kerstin Florian and LI'TYA.

VitaMan and Peter Thomas Roth products will also be used at the new eforea facility, which will offer the signature Essential Journey; Escape Journey; and Men's Journey treatments. Hilton Sedona Resort and Spa general manager Edgar Lozoya said: "Leveraging its global reach and expertise, Hilton pulled the best elements and practices from around the world to create a one-of-a-kind spa experience designed to rejuvenate the body as well as the mind."

HHR global head Dave Horton added: "Bringing eforea: spa at Hilton to one of America's leading spa destinations is another milestone in the rapid global expansion of this concept." Image: (c) 2011 Hilton Hotels and Resorts