Asda Active Sports Leaders scheme launches
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Asda Active Sports Leaders scheme launches

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A new partnership between supermarket chain Asda and community sports organisation Sports Leaders UK aims to improve the health and employment prospects of young people, supporting 150,000 annually to get qualifications in sports leadership.

Launched at the House of Commons, the Asda Active Sports Leaders scheme will receive the Inspired by 2012 brand, launched by the Department of Culture, Media and Sport last week.

Asda said it saw the potential in the scheme following a survey of more than 5,000 mothers in 2012 that found their two biggest concerns were about their children's health and prospects for employment.

Chief executive of ukactive - which facilitated the partnership - David Stalker said: "ukactive exists for one reason and one reason only - to get more people, more active, more often."

"We're delighted that we've been able to play such a role in bringing the two organisations together."

President of Sport Leaders UK Baroness Tanni Grey-Thompson said: "The generation that we promised to inspire in Singapore when we won the right to host the London 2012 Games are exactly this generation that the Asda Active Sports Leaders programme is shaping."

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A new partnership between supermarket chain Asda and community sports organisation Sports Leaders UK aims to improve the health and employment prospects of young people, supporting 150,000 annually to get qualifications in sports leadership.
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