The annual Fitness Industry Survey, conducted by Ezypay Australia, has identified an untapped opportunity for gyms in Asia Pacific to sell personal training.

The 2014 survey reveals that across the five countries surveyed – Australia, New Zealand, Singapore, Malaysia and Hong Kong – more than half of gym member respondents (54 per cent) have never used the services of a personal trainer.

In Hong Kong, 33 per cent of gym members have worked with a PT at least once. In Singapore the figure is 23 per cent, and in Malaysia just 20 per cent.

New Zealand leads the way, with 56 per cent of members having used a PT at least once, with Australia logging 46 per cent.

To read an in-depth analysis of the opportunities on offer in the Australasian market – from the December 2013 edition of Health Club Management – click here.