Athletic Fitness Bulgaria continues to grow its estate on home territory, with the doors to its ninth club opening recently.

The latest club measures around 1,000sq ft and is located in a shopping mall in Sofia. It comprises a gym with cardio, strength and free weight areas, a studio and sunbeds. The CV equipment has been supplied by BH and Matrix, while Panatta has supplied the remaining equipment.

“Our target market is the working class between the ages of 18 and 65,” says director Svetoslav Chankov. “Our USP is that everything is included in the price, excluding PT.”

Membership costs €20 a month, with a joining fee of €25. Annual memberships are also available for €160.

Athletic Fitness Bulgaria is focusing on growing its estate at home first, and is currently looking for further sites, with one more already in the pipeline. Six of its existing clubs are in Sofia, with the other three in Bulgaria’s other major cities: Plovdiv, Stara Zagora and Burgas. Chankov says the operator will focus efforts on Bulgaria until it has at least one club in every major city.