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Attraction sector examined at digital signage forum
This year's Digital Signage Strategies Forum, held as part of the Screen Media Expo 2010, will include a number of discussions on the attractions and entertainment industries.
Keynote speakers at the event include Bud O'Connor, director of engineering at Newseum, the media museum in Washington DC, US.
O'Connor will offer an insight into the use of digital signage as part of an attraction's internal communications strategy.
Other topics studied during the two-day event will include mobile integration, sustainability and the emergence of 3D technology.
Organised by Screen Events, the Screen Media Expo Europe 2010 will be held at Earls Court, London, on 5-6 May and is billed as Europe's biggest digital signage and digital out-of-home event.
Mark Pigou, director of Screen Events, said: "The agenda complements the Expo's unique learning programme that we believe the industry and its customers will really enjoy whilst stirring excitement about the future."
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