BBC Sport have announced the launch of a new magazine-style television show that will air as a broadcast campaign to encourage more sporting participation across the country.

Inspire: The Olympic Journey, will celebrate the biggest names, rising stars and unsung heroes of Olympic sport and will encourage viewers to get involved at a grass-root level.

Airing on Saturday afternoons starting 27 July (exactly one year after the 2012 Olympics Opening Ceremony) and hosted by Gabby Logan, the show will take an in-depth look at the stories behind sports and athletes, tackling big issues and discovering who inspires the sports men and women of today.

Alongside the new BBC One series, BBC sport has also announced the launch of the Get Inspires initiative, which aims to encourage participation in sport and is working with sports bodies across the UK using multiple broadcast platforms.

Barbara Slater, director of BBC Sport said: "The Get Inspired initiative will take advantage of the BBC's role as the nation's leading sports broadcaster, encouraging sports participation across the UK and providing viewers with tools to help get involved."