New research carried out by consultancy BDRC Continental has found that the demands of business travellers staying at large hotel brands differ by region.

The Net Promoter Score (NPS) metric, which gauges how likely customers would be to recommend a service, was applied to examine travellers' priorities. According to BDRC Continental's research, Middle East travellers consider effective check-in to be important, while European guests look for fitness and leisure facilities. Meanwhile, travellers to Asia Pacific are looking for a more sensual experience.

BDRC Continental hotels and hospitality research director Tim Sander said: "In today's social media world, where personal opinions and experiences are monitored by the big brands, it can be easy for hotel brands to lose sight of the big picture." "By using an approach like NPS, they can evaluate their scores not only against their competitive set, but by region, adapting their offering according."