The British Hospitality Association (BHA) is pleased to announce the launch of The Eating Out & Entertainment Programme from The AirMiles Travel Company for its members.

Under the loyalty programme, BHA member restaurants will be provided with a unique loyalty opportunity to market themselves nationally to millions of AirMiles members.

Under the programme, to be officially launched in early 2006, British Hospitality Association member restaurants can expect to enjoy the following benefits:

– Access to a relevant and high-spending base of national customers

– Inclusion on the AirMiles website through the user-friendly Eating Out & Entertainment Guide – Loyalty incentives to encourage customer spend in non-peak periods

– Promotion of the programme to AirMiles members – A simple tracking and awarding mechanic for participating restaurants

There will be no fees for participation in the scheme, no need to purchase any new card or special POS terminal software and no need to retrain staff. The programme is as seamless for the participating restaurant as it is for the AirMiles member.

Full details of The Eating Out & Entertainment Programme can be downloaded as a PDF factsheet from the front page of the e-zine (please click on the AirMiles banner link).

Alternatively, you can visit the website www.signuptoairmileseoe.co.uk

If you have any questions, please contact Linda Hoefler, programme manager at [email protected], or the BHA’s head of membership and marketing, Camilla Woods at [email protected]

AIRMILES and the Flying Boat logo are trademarks of AirMiles International Trading BV. The AirMiles Travel Company is a trading name of AirMiles Travel Promotions Ltd.