VisitBritain’s Britain and London Visitor Centre (BLVC) held its third annual taxi driver’s breakfast marketing campaign last month in central London.

BLVC staff handed out breakfast bags containing a pocket guide to London, a London Planner detailing events, a BVLC-branded receipt book, a fact sheet about the tourism information centre to pass on to passengers – plus orange juice and a bacon sandwich.

BLVC manager Jaco Coetzee said: “Taxi drivers are ambassadors of our visitor economy, as they are often the first point of contact for overseas visitors. This campaign is a thank you for the service they provide.”