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BOA appoints IMG Licensing to create a comprehensive product licensing programme
By Tom Walker
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Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
location: Brentwood, Essex, United Kingdom
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The British Olympic Association (BOA) has named IMG Licensing - a division of IMG Worldwide - as its new official licensing partner following a tender process.
IMG will be tasked with creating a comprehensive licensing programme that offers a range of officially-licensed Team GB products and apparel.
IMG's portfolio of rights already include Wimbledon, the PGA Tour, the X Games, ESPN and 24 Heures du Mans.
Demand for officially-licensed Team GB merchandise and apparel reached an all-time high in 2012, with more than 10,000 individually licensed items bearing the Team GB & ParalympicGB marks available to consumers.
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The British Olympic Association (BOA) has named IMG Licensing - a division of IMG Worldwide - as its new
official licensing partner following a tender process.
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