Burbank, US-based visitor attraction designer BRC Imagination Arts has named Greg Lombardo as creative director of brand experiences.

Lombardo, who joined BRC in 2008, has spent the last two years heading up the company's development of the USA Pavilion at Shanghai World Expo 2010.

A 20-year veteran of the entertainment industry, Lombardo has spent his professional life as a writer, director and producer for feature films, theatre and commercials.

Prior to joining BRC, Greg served as Artistic Director for the National Shakespeare Company, where he directed and produced successful productions of Hamlet, Macbeth, Twelfth Night, Julius Caesar, and A Midsummer Night's Dream.

During his tenure with BRC, Greg has worked with a number of brands, including GM, EMI, Abbey Road, China Mobile, Shanghai Automotive Industry Corporation, Guinness, and SyFy Channel.

In his new role, Lombardo will be tasked with overseeing creative development for companies looking to create corporate brand centers; cities, states and regional governments that are investing in area attractions for economic development; and governments and corporations seeking an amazing presence at a World Expo.

"Greg possesses a rare combination of business and creative experience, making him a unique asset to BRC, his colleagues and every client project he touches," said Tisa Poe, vice president of BRC's entertainment experiences & brand experiences.