Bacardi Breezer blows back onto tv
Following on from its advertising campaign before Christmas last year, Bacardi Breezer is returning to tv screens.
Its ad, 'Boss', has been restyled to feature Bacardi Breezer Diet Lemon and will be on-air across the country until the end of August.
'Boss' is part of the company's There's Latin Spirit in Everyone campaign and now closes with a new end frame and additional tag line: "Bacardi Breezer now available in Diet Lemon".
Aimed at 18 - 25 year old men and women, the ad forms part of a £15m total Bacardi support package in 2004.
leisure-kit keyword: Bacardi
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