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Badminton Championship brings in big money
The World Team Badminton Championships, held in Glasgow last summer, generated £6.69m in additional expenditure for the city, with £3.5m of the money coming from visitors from outside Scotland.
The championships, referred to as the Sudirman Cup, attracted 1,000 competitors and 500 team and event officials from 49 countries to compete in the eight-day event.
The event, held at Scotstoun Indoor Sports Arena, brought 15,000 visitors from all over the world to Glasgow.
The findings come from a report from economist firm EKOS, commissioned by Glasgow City Marketing Board, EventScotland and UK Sport.
Paul Bush, chief operating officer at EventScotland, said: “Event tourism is one of the fastest growing industries in the world and the results from this report show that Scotland is well places to capitalise on this trend as people travel here to sport and cultural events.”
The report found that 38 per cent of people travelling from outside Scotland to see the event had never been to the country before. Respondents also rated their experience highly, with 75 per cent and 91 per cent saying it was ‘very good’ or ‘good’ respectively.
Archie Graham, Glasgow City Council’s executive member for Commonwealth Games Delivery, said: “Thanks to the city’s continued investment in sports facilities, we are more than capable of hosting world-class events and reaping the financial benefits they bring.
“Glasgow will continue to develop its position as the home of Scottish sport as we look forward to hosting the Commonwealth Games in 2014.”
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