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Bally Total Fitness rolls out Crunch brand in Manhattan
Bally Total Fitness has converted two Bally Sports Clubs in Manhattan, USA, into Crunch Fitness branded locations and intends rolling out the brand.
Bally says it will continue to expand the number of Crunch facilities by converting certain existing health clubs and acquiring and developing facilities where there is a 'high concentration of young, urban professionals in major markets nationwide'.
The new clubs will feature professional boxing rings as well as the BOSU Bootcamp designed around the BOSU Balance Trainers and the Firefighter Work-out, designed and taught by New York firefighters.
'Crunch is the pre-eminent brand in the fast-growing young, upscale urban fitness market and we are excited to build upon the Company's brand equity, particularly in New York,' said Lee Hillman, chair and chief executive officer of Bally Total Fitness.
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