Bally searches for Sports Illustrated beauty
Bally Total Fitness has teamed up with Sports Illustrated to find a fresh face for the 2004 SI Swimsuit Issue.
The search for a fitness-conscious, undiscovered beauty, led Sports Illustrated straight to Bally, said Jeff Price, executive director of sports marketing: “This strategic alliance will enable us to leverage Bally’s national presence to search for classic all-American beauties.”
The partnership includes in-club signage and videos at almost 400 Bally Total Fitness gyms across the US.
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