Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Haringey Council
£37,722 - £40,869
Haringey, London, UK
star job
Future Fit Training
Competitive
Various locations, including London & Manchester
énergie group
Competitive
Milton Keynes, UK
NRG Gym Ltd
Negotiable
Gravesend, UK
star job
Kirklees Active Leisure
£50,692
Huddersfield, UK

Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'

Bannatyne focuses on wellbeing, as it looks to bounce back from the effects of the pandemic lockdowns
Financial director, Ken Campling, said clubs with spas are up to a quarter more profitable
All of the group's clubs offer physiotherapy and 48 of 71 have a spa
The group is expecting to report pre-tax losses of around £20-£21 for the year ending December 2020
Job opportunities
SnowDome
Competitive
location: Tamworth, UK
more jobs
Gyms with a spa are 20-25 per cent more profitable than gyms without
– Ken Campling, FD, Bannatyne

Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns.

Speaking exclusively to HCM, Bannatyne' FD, Ken Campling, says the decision has been partly driven by the fact that clubs with spas are up to 25 per cent more profitable.

In a wide-ranging interview (click here), Campling said: "The main strategy will be positioning ourselves as a wellness provider, which I believe can be a USP for us.

"We have all the elements needed to look after people’s wellness. We have gyms, but we also have physiotherapy on every site, café bar areas for a social element and spas at 48 of our clubs.

"Gyms with a spa are more profitable than gyms without: on average they add 20–25 per cent to the profitability of a location.

"We want to integrate the offering around these and get that holistic message across."

Campling said the repositioning will also require a training push across the workforce.

"We need to train our staff so they know more about each part of the business and we need to be more persuasive with our members," he said.

"We want them to understand it isn’t just about fitness, but about feeling better as a person – physically and mentally – and that taking advantage of more of our complementary services will help them achieve this."

As a result of the strategy, Bannatyne expects to be back making monthly profits by the end of the year.

"I believe we’ll be profitable again, month by month, by the end of 2021," Campling said.

"Early sales have been very encouraging. While I know the trend will drop off slightly, I’m hopeful there could even be a ‘January’ this September, for example, once people are back from their UK staycations – perhaps even foreign holidays – and are thinking: ‘I’ve got to get back to the health club now’."

Like other UK operators, Bannatyne has been hit hard by the pandemic and the subsequent lockdowns.

The group is expecting to report pre-tax losses of around £20-£21 for the year ending December 2020 – a huge drop from the pre-tax profit of £12.5m it achieved in 2019.

Campling also revealed that the group lost more than a third (34-35 per cent) of its members – a total of around 70,000 – during the pandemic.

He also revealed the company has permanently closed two clubs – Birmingham Priory and London’s Russell Square – which bringing its estate to 71.

Both sites were coming toward the end of their leases and – in contrast with the new focus on wellness – had no spa.

To read the full interview with Ken Campling, click here for HCM Issue 3, 2021.

Sign up for FREE ezines & magazines
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns.
HAF,FIT,IND,PTS,SAB,CPW,CAS
2021/THUMB347697_832461_916709.jpg

More News

1 - 15 of 43,322
17 Jun 2021
Kew Gardens has established a "living laboratory" at its wild botanic garden at Wakehurst, UK. The move is part of a research project to explore ... More
17 Jun 2021
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with certain genetic profiles. Over recent years, a number of high-profile ... More
16 Jun 2021
Discount rail and bus travel and £10m in vouchers to key attractions – funded by the National Lottery – are among the measures announced in ... More
16 Jun 2021
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing the move today (15 June), chief secretary to the Treasury, ... More
15 Jun 2021
Operating a further four weeks at reduced capacity will place serious pressure on English fitness facilities – if the government doesn't urgently provide additional financial ... More
15 Jun 2021
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. A scheme launched this month (June 2021) will see the ... More
JP Lennard
JP Lennard
15 Jun 2021
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry body from the National Confectioners Association (NCA) – the trade ... More
15 Jun 2021
Buro Happold, has acquired acoustics and audio-visual consultancy Vanguardia Limited and its subsidiary Crowd Dynamics International. The move will strengthen Buro Happold’s depth of expertise ... More
15 Jun 2021
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which recently entered the Benelux market by signing a 20-site franchise ... More
15 Jun 2021
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the UK for the first time. Set to open in London's ... More
11 Jun 2021
The government needs to urgently set out its plans to support physical activity and fitness businesses, if it intends to delay Step 4 of its ... More
11 Jun 2021
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following a deal struck with Stripe Capital. The club management software ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
10 Jun 2021
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time, in Europe and the UK. U Time currently operates a ... More
10 Jun 2021
A £30m luxury leisure development scheme which has been more than a decade in the making has finally been given the green light by Newcastle ... More
09 Jun 2021
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The latest update to the system will add a number of ... More
1 - 15 of 43,322
JP Lennard
JP Lennard