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Barclays nets £82m Premier League deal
Barclays has secured an £82.25m agreement that will see the bank extend its sponsorship of the Premier League for an additional three years from 2010-11.
The deal, which will run through to the end of the 2012-13 season, will enable the bank to own global title sponsorship rights for the competition, as well as UK and international television accreditation and extensive advertising rights. Richard Scudamore, Premier League chief executive, said: "The clubs unanimously accepted Barclays' proposal and are looking forward to further developing a successful relationship for what must be considered one of sport's top sponsorship properties.
"Barclays' commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world." The deal will also include sponsorship of the league's biennial pre-season tournament - the Barclays Asia Trophy.
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