Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
New Hall School
£21,470 - £22,833pa
Chelmsford, Essex
Sefton Council
£19,650 - £20,444
Netherton Activity Centre, Bootle, Liverpool
Wiltshire Council
£23,023 - £24,920
Devizes Leisure Centre
Wheels for All
£25,000 - £27,000pa
Warrington, hybrid-working
star job
Darlington Borough Council
£32,798 - £35,336pa
Darlington, Co. Durham

Work begins on Merlin's £20m Bear Grylls attraction

Job opportunities
Edinburgh Leisure
£33,513 - £37,236pa
location: Edinburgh, United Kingdom
Darlington Borough Council
£32,798 - £35,336pa
location: Darlington, Co. Durham, United Kingdom
more jobs

Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.

Opening in 2018, the first Bear Grylls attraction will be based at the Birmingham National Exhibition Centre (NEC), targeting the adventure-based experiences market.

The attraction will be split up into five areas – Dive, Fly, Climb, High Ropes and Basecamp – with each offering a different set of activities.

For Dive, visitors will take on “the ultimate dive experience”. In Fly, trained experts will teach skydiving skills inside a giant wind tunnel.

Climb will allow users to choose and conquer a route inspired by famous terrains and the High Ropes section will see visitors zipline from a helicopter before taking on a high ropes course.

And Basecamp is made up of a selection of four mental, physical, group and individual challenges designed to help teach the core skills needed for survival and exploration.

McGoff Construction is leading building works on site, having worked with Merlin on a number of previous projects including the Castle Hotel at Legoland Windsor and the CBeebies Hotel at Alton Towers.

Covering 8,000sq m (86,000sq ft), the £20m (US$26.7m, €22.8m) attraction’s development is now underway, with work starting on ground clearance and the installation of external and dividing walls which will house the adventure activities.

Following the initial construction phase, the Merlin Magic Making team will work on theming for the attraction, creating an immersive wilderness experience.

“This attraction has been years in the planning with the team from Merlin and Bear himself,” said the attraction’s general manager, James Thomas.

“The team has worked very hard on the theming of the attraction and we will be taking delivery of a huge number of authentic artefacts of all shapes and sizes over the coming months – ranging from a Chinook helicopter to a light aircraft, army vehicles and Bear’s equipment from his own adventures.”

The new attraction is only the start for Merlin, with Nick Varney revealing in October plans to take the Grylls-branded attraction worldwide.

“As we started talking to Bear Grylls, it turned out that he and his team had already begun thinking about a similar product themselves, so in a way, this was a marriage which happened because we met in the middle to develop this brand concept,” said Varney.

“Bear Grylls is a truly international brand. As well as earning recognition in Europe, he is extremely big in the US and in China, which are the two big markets we're focusing on.”

Sign up for FREE ezines & magazines
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.
VAT,PHR
THUMB23804_851049.jpg

More News

1 - 15 of 43,742
17 Aug 2022
Pure Gym has opened its latest location in the Middle East as part of a major rollout. Located in the Al Munsiyah district of the ... More
14 Aug 2022
World Gym International has launched a strength-only gym concept, which it says will cater for a need to provide franchisees with the option of a ... More
12 Aug 2022
A new open water swimming venue will has been launched in the heart of Canary Wharf, London, UK – one of Europe's most prestigious office ... More
11 Aug 2022
The International Museum Construction Congress (IMCC) will take place in the Norwegian capital city, Oslo, from 6 to 8 November 2022. Now in its seventh ... More
11 Aug 2022
The Grand Egyptian Museum is set to finally open its doors after a design and construction project which has taken more than 20 years to ... More
11 Aug 2022
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises AI and machine learning. Roberts ... More
Fitness On Demand
Fitness On Demand
10 Aug 2022
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions according to the new 2022 IHRSA Global Report. The recovery ... More
10 Aug 2022
The Horniman Museum in London, UK has agreed to return a collection of artefacts looted in the 19th Century from the Kingdom of Benin. The ... More
09 Aug 2022
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take the operation of its leisure services back in-house when GLL’s ... More
09 Aug 2022
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation ... More
09 Aug 2022
Actress, singer and long-term wellness advocate, Dame Olivia Newton-John has died aged 73. Newton-John became a passionate champion of the wellness industry after first being ... More
08 Aug 2022
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using electrical muscle stimulation (EMS), Ohm ... More
Les Mills
Les Mills
05 Aug 2022
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating costs of its 25m swimming pool this summer. Leading a ... More
04 Aug 2022
The Gym Group saw its membership grow by 10 per cent during the first six months of 2022 to 790,000, with revenues jumping to £84.2m ... More
03 Aug 2022
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster. The Dingo Racer spinning coaster, which was built by Reverchon Rides, ... More
1 - 15 of 43,742
Les Mills International
Les Mills International