Beckham the gladiator
Pepsi has announced its 2004 football programme, with on-pack promotions and new tv advertisements.
Pepsi, distributed in Britain by Britvic, is a sponsor of the FA and Team England and has links with five major players, including England captain, David Beckham.
He has been joined on the Pepsi team by Real Madrid colleagues, Raul and Roberto Carlos, Francesco Totti of Roma and Ronaldhino of Barcelona.
All five will appear in a new gladiator-style ad which will appear on tv and cinema screens from the end of March.
They will also feature on on-pack promotions from 11 April, the top prize being attendance at The Pepsi Football Challenge of the Champions, a skills-based competition to be held in Madrid.
leisure-kit keyword: Britvic
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