Hotel group Best Western has revealed that it has signed a new global partnership deal with airline Virgin Atlantic, which will be led from its UK office in York.

The agreement will enable members of the Best Western loyalty programme to gain Virgin Atlantic Frequent Flyer Club Miles instead of the scheme's traditional 'points'. Best Western director Keith Pope said: "The deal is a great opportunity for Best Western guests and is a real incentive for customers when deciding where to stay on business worldwide."