Boutique fitness operator Digme looks to franchising for growth
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Leigh Sports Village
c.£45-£50k
Leigh, UK
Newport Live
Grade 2 – SCP 11-14 £16,431- £17,537
Across Newport Live Sites, Newport, Wales
City University of London
£30,497- £37,468
CitySport, London
Monmouthshire County Council
£38,890 - £42,821
Abergavenny or Caldicot, Monmouthshire
Horsham District Council
£23,541 - £25,991
Horsham

Boutique fitness operator Digme looks to franchising for growth

Job opportunities
LeisureForce
IRO UK£ 2,600 per month tax free
location: East Coast of Saudi Arabia
more jobs
This is a significant milestone in our growth ambition
– Geoff Bamber

Boutique fitness studio operator Digme Fitness will begin offering its business model to franchisees, as it looks to grow its brand in the UK and internationally.

Launched in 2016 by husband and wife team Geoff and Caoimhe Bamber, Digme currently owns and operates five studios in London and one site in Oxford.

Offering pay-as-you-go indoor cycling, HIIT and yoga classes, Digme will look to replicate the success of the likes of F45 and Orangetheory – boutique operators which have rapidly grown their footprint through franchising.

According to Geoff Bamber, Digme founder and CEO, the company will use franchising as a way to expand in the UK, as well as finding its first overseas location.

“This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme," Bamber said.

"We are committed to offering unparalleled levels of support, so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are used to."

Speaking to HCM in 2018, Bamber predicted that the fitness industry will see a number of pay-as-you-go operators entering the sector, in response to consumer demand for fitness offers which fit individual lifestyles.

"I think we will start to see more pay-as-you-go concepts, as they offer better value for money and flexibility to consumers," he said.

"An increasing number of consumers look for variety and the option to do a mix of activities.

"HIIT will stay popular and we will see more use of data in workouts to engage people."

• To read the full interview with Bamber, click here for HCM Issue 11 2019

Sign up for FREE ezines & magazines
Boutique fitness studio operator Digme Fitness will begin offering its business model to franchisees, as it looks to grow its brand in the UK and internationally.
HAF,FIT,IND,PTS
imagesX/THUMB342297_728432_789015.jpg

More News

1 - 15 of 43,447
23 Sep 2021
People should concentrate on exercise and staying fit – rather than dieting and weight loss – when it comes to cutting the risks of living ... More
23 Sep 2021
The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai. TEA Business Consulting (Shanghai) Co is a ... More
22 Sep 2021
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, has been cancelled. In a statement, the team behind the ... More
22 Sep 2021
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US. Billionaire investor Marc ... More
22 Sep 2021
Swim England has warned that 2,000 swimming pools could be lost forever unless the government and local authorities "act immediately" and invest in replacing or ... More
22 Sep 2021
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness Day, with thousands of free activities taking place across the ... More
FreeMotion Fitness
FreeMotion Fitness
21 Sep 2021
A new high-end workspace, designed for the use of personal trainers, coaches and other health and wellness professionals, will open in central London in November. ... More
21 Sep 2021
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more paying members ... More
20 Sep 2021
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year. The new, expanded Peloton Commercial division ... More
20 Sep 2021
Half of UK adults aren't happy with their physical fitness levels, according to a study by Savanta ComRes. A poll of more than 2,000 adults ... More
17 Sep 2021
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has ... More
17 Sep 2021
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport in the UK – becoming the 10th person ... More
Miha Bodytec GmbH
Miha Bodytec GmbH
16 Sep 2021
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its ... More
16 Sep 2021
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild ... More
15 Sep 2021
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with ... More
Les Mills
Les Mills
1 - 15 of 43,447
Technogym
Technogym