European private equity group Bridgepoint has announced that it has reached an agreement to acquire international sports marketing company Infront Sports and Media AG.

The deal will see Bridgepoint secure 100 per cent of the Zug, Switzerland-based group from current owners Jacobs Holding AG, the Junkermann Group and Dr Martin Steinmeyer. Infront represents more than 120 sports right holders and delivers 2,300 event days per year, with its revenues for 2010 surpassing EUR600m (£528m, US$851m).

Among its partners are the German Football Federation and European football clubs such as AC Milan (Italy), in addition to six out of the seven Olympic winter sports. Infront president and CEO Philippe Blatter said: "The new and strengthened ownership structure will not only form an even stronger basis for the future success of Infront, but will be of great benefit to our valued partners and clients.

"With Bridgepoint as our shareholder, we are in a position to tackle many additional opportunities now presented by the market while remaining highly focused on the continued delivery of high quality services."