Keith Burnet has been appointed joint CEO of newly launched budget chain easyGym.

He will share the executive role with Paul Lorimer-Wing.

An industry veteran, Burnet joins the easyGym team on 4 October 2010, after leaving his role as global vice president of fitness and spa at Hilton Worldwide.

Speaking of his appointment, Burnet says: "I'm absolutely delighted to be joining the easyGym leadership team at such an exciting time for this new brand.

"easyGym is a dynamic, entrepreneurial and market-driven company. I'm really looking forward to the challenge of executing our ambitious growth plans and making high quality fitness facilities and services-accessible to people from all walks of life."

Lorimer-Wing, who was announced as joint CEO earlier this year, adds: "We're very pleased that an operator of Keith's experience and stature has decided to join us. His appointment helps to demonstrate that we are a serious business, managed by a team that has extensive experience, expertise and a proven track record of leadership."