Buzz Gym partners with Life Fitness for UK expansion push

Budget club operator Buzz Gym has signed a deal with equipment supplier Life Fitness, which will see the company introduce a "transformed business model" as it sets out on a UK-wide expansion.

The chain will invest and install Life Fitness' premium kit at its sites, as part of plans to combine affordable, no contract gym memberships with a premium fitness equipment offer and high-specification fit-outs.

The soon-to-open Buzz Gym Oxford will be the first facility to launch with Life Fitness kit, followed by the opening of another new site in Plymouth.

The duo of openings will take the number of clubs in its portfolio to five.

Family-owned Buzz Gym launched its first club in Reading in 2013 and currently has more than 13,000 members across its three gyms.

Located in city centre sites, Buzz Gym clubs offer 24h access and each site has more than 200 exercise stations, open plan training zones, strength zones and more than 400 group exercise classes every month.

Buzz Gyms focuses on atmospheric designs – including live DJ’s and nightclub-feel lighting, where "fashion meets fitness".

“We chose Life Fitness because it was able to clearly understand our business model and provide a solution that not only meets our current needs, but one that is scalable and will support our longer-term growth strategy," said Adam Stowell, CEO of Buzz Gym.