The Considerate Hoteliers Association (CHA) has formed a strategic alliance with London-based carbon management specialist Carbon Clear.

Carbon Clear will act as the CHA’s nominated expert on carbon management and offer advice to the association’s members on issues relating to the development and implementation of carbon management strategies.

CHA's secretary John Firrell said: "We believe Carbon Clear will add considerable value to what we can offer our members.

"Every day, we hear of conflicting tales of what best to do concerning a minefield of green issues. Carbon Clear will provide clear and concise advice that fits a multitude of different situations.

"This is the first alliance we have formed and we are actively looking and talking with other key organisations, providing and promoting ‘environmental best practice’, with which we can form a mutually beneficial relationship and further enhance the benefit of being a Considerate Hotelier."

Founded in 1991, CHA aims to assist and motivate hoteliers to adopt sustainable, environmentally-friendly and socially responsible policies and practices. Members include The Connaught, Jumeirah Tower and The Berkeley hotels in London.